TV & Radio Ads, transmitted on major Middle Eastern TV channels & Radio stations ranged from aiming to reinforcing Brand image (Freshdays Ad), to promoting a special offer (Aluminum Foil & Gipsy Ad) & promoting Sanita's corporate image.

Gipsy National Campaign 2008:

For the 6th consecutive year Gipsy brand launched its national campaign in October 2008 which has become a winning fiesta that most Lebanese consumers wait for. This year's campaign was backed up with a Radio Ad covering most listened Radio stations & informative posters & danglers in POS.

Happies "Check your Baby's Weight" Campaign:

During April 2008, Sanita has conducted an informative marketing campaign "Check your Baby's Weight" in major supermarket outlets across Lebanon. The "Check your Baby's Weight" campaign reveals the importance of the baby's weight when choosing diaper size. Mothers can weigh their children while shopping & learn which diaper is best for their child.