Sanita is launching Happies, long waited for, new national campaign, entitled 

from September 15 until January 15.

Happies campaign concept highlights on the happy moments that parents share and experience when having a new baby by offering them the chance to win digital cameras and many other gifts from Happies products.

The consumer has to collect the coupons, inserted in Happies baby diapers packets, in different combinations to maximize his profit.

• By collecting 300 points of Happies Small coupons, the consumer wins 2 Happies Eco Boxes Medium.
• By collecting 360 points of Happies Medium coupons, the consumer wins 2 Happies Eco Boxes Large.
• By collecting 325 points of Happies Large coupons, the consumer wins 1 pkt Happies Giant Large Plus + 1 pkt Happies wet wipes 72.
• By collecting 325 points of Happies Large Plus coupons, the consumer wins 1 Happies Regular XLarge + 1 pkt Happies wet wipes 72.
• By collecting 325 points of Happies XLarge coupons, the consumer wins 2 pkts Dreams Kids Facial + 2 pkts Dreams Fun Roll.
• By collecting 1000 points of Happies Small and Happies Medium coupons, the consumer wins 1 camera digital 10 megapixels.
• By collecting 40 points, the consumer will get 1 pkt of the New Happies Facial.

Shelf talkers, Posters and danglers will support this promotion at all POS outlets, accompanied with TVC and Radio campaign broadcasted on all major stations.

Click here to watch Happies TVC